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This decade has seen one of the most propelling technological advancements for e-commerce and retail industry and has consequently, kick started a consumer behaviour evolution.
With more advancements in reachability through the internet, a lot of consumers have taken to product hunting online. This indulgence into the virtual shopping experience has made an online presence a pre requisite for any brand- be it retail or any industry.
E- commerce constitutes commercial transactions, including the transfer of data via the internet. There are innumerable ways to market online, to name a few- there’s different mediums like eBay, Amazon. Mobile application, Facebook marketplace, shoppable Instagram ads and more.
Advantages of having an e-commerce website are-
• A shopper looks for an online presence of your brand first thing- it has become a sort of quality check, the more material you have to support your products, the more assured is your potential consumer.
• Setting up an ecommerce business costs less than setting up a traditional physical brock and mortar selling place. You can use the feature of drop shipping to obtain inventory without investing a huge sum. The cost effectiveness of using social media platforms and online ad engines is a big enough reason for its popularity.
• There are platforms that let you sign up for free and then look after the hosting, maintenance, PCI compliance, etc. so you are able to sell without having to take care of technicalities if you’re not an expert.
• When you’re selling online you have data needed for consumer insights and can figure out what sells best and in what quantities should you have it in stocks and a lot more information that can prove to be beneficial for your business.
• Reaching out to newer consumers through content marketing, social media marketing and more strategies is made easy through an active online presence beginning with an e-commerce website.
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